When I hear the words “fashion show,” I think of otherwordly models clad in avant-garde items that are tough to pull off outside of a runway. But when The Bold Italic hosts a fashion show, it’s an entirely different story. Last week, TBI’s Haberdash took over the Great American Music Hall, boasting a fashion show, photobooth, and a performance by Brooklyn folk band Woods. Emceed by the inimitable Broke-Ass Stuart, the evening felt more super-cool-best-friend’s-house-party than highfalutin soiree. It was fashion without the pretense, which is about as good as it gets.
Local boutiques and designers collaborated to create the runway looks, featuring pieces from Welcome Stranger, Elder and Pine, SomNoir, Motley Goods, Artful Gentlemen, Mollusk Surf Shop, Justin Jamison, Thread Council, and TOKYOBay. The ensembles were fashion-forward but relaxed, creating a feel that audience members described as “very attainable” and “so San Francisco.” As far as the models were concerned, they could have been plucked out of the queue outside Blue Bottle or Zeitgeist, albeit with more uniformly trimmed facial hair.
Haberdash captured that elusive San Francisco cool, a magical hybrid of fantastic culture and art mixed with a healthy dose of friendliness and clean salt air. For ever jumpsuit-clad fashionista in attendance, there were just as many guys rocking their 501’s and yesterday’s t-shirt. Despite the recent trend of live-streaming NYFW and top designers releasing collections with Target, fashion can still feel intimidating and unapproachable. But when you take some great, solid clothes and add in some San Francisco attitude, fashion suddenly seems a lot more friendly.