On quiet weekday evening, the Bloomingdales in downtown San Francisco underwent a transformation from a haven of retail therapy into a teeming spectacle of fashion, art, and the best tech that this city has to offer.
Produced by Mark Drapeau, Geek2Chic is a one-of-a-kind fashion show created through the ultimate partnership between Microsoft, Bloomingdale’s, and the Network for Teaching Entrepreneurship. The annual fashion event combines the thrill of a fashion show with the important cause of encouraging at-risk youth to seek higher education and launch their own startups.
Instead of runway models, the organizers asked leaders in the tech community to take a night off from their laptops and iPhones and walk the runway wearing top items from Bloomingdale’s summer collections. Some industry professionals oped for a classic catwalk strut while others opted for breakdancing or a Star Wars helmet as a way to work the runway. The result was a relaxed, unique show that combined summery fashion with a feeling of community.
There was absolutely no way I could leave without trying on the helmet.
At the afterparty at The Bubble Lounge, we all got to see what happens when you combine several hundred tech and fashion industry people with a photobooth and copious amounts of champagne.
Photography by Drew Altizer and my lil ol’ iPhone!