I have to say, I’ve fallen in love with Maison Scotch, the women’s line from Amsterdam-based Scotch & Soda. I generally try to avoid fashion blogger hyperbole (“smitten,” “obsessed,” “craving,” and the like), but rarely does a line so perfectly capture the effortless-chic aesthetic that I adore.
Maison Scotch’s Spring/Summer 2013 collection features a rich variety of textures and their signature relaxed cuts that still feel refined. There are plenty of southwest-inspired earth tones, but pops of aqua and cherry mix things up nicely. As always, their trousers and tops look best when casually cuffed, which feminizes a boyfriend silhouette. It’s also relatively easy to size down for a more fitted look, which I’ve done in the past with their button-downs.
I love how their campaign is part fashion showcase, part photo diary- it feels like we’re getting an intimate peek at happy vacation photos, not stiffly somber studio images. Also, could they have chosen a more beautiful backdrop? I think not.
I hope you enjoy these highlights from their new collection!
All photos property of Scotch & Soda.